Thursday, September 29, 2016

Was it inevitable that Shomi is shutting down?

Shomi has announced they are shutting down as of November 30.  I just signed up for the trial period in order to do a technology review, but I was never interested in the programming.   I assumed that being offered by another BDU it would be just like Bell's CraveTV which never even attempted to be competitive with Netflix.

A Canadian Press story offers the all too familiar perspective from the industry, which is the claim that Bell and Rogers were trying to play catch-up with Netflix.  The reality is that while Netflix is intended to be a replacement of broadcast, CraveTV is only an add-on to broadcast and doesn't offer a comparable service.

I continue to look forward to real competition for Netflix, but don't expect to see it from a broadcaster or a BDU.

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